TV Platform analysis
This analysis informed the development of TV platform, ensuring a seamless and intuitive user experience by avoiding common pitfalls and leveraging best practices.
The client aimed to enhance the user experience by streamlining navigation, making it more intuitive and user-friendly, and ensuring that their platform stood out by providing smooth, efficient, and enjoyable interactions.
Industry
TV platform
Services
Design concept
Challenge
Users found it challenging and inefficient to navigate the TV platform using remote controls and game controllers. The complex menus and non-intuitive controls resulted in a frustrating and suboptimal viewing experience.
What we did
The insights and recommendations from our research informed the development of a more intuitive and user-friendly TV platform. By addressing the navigation challenges and leveraging best practices from other platforms, we were able to create a seamless and enjoyable user experience. This not only reduced user frustration but also enhanced overall satisfaction and engagement with the platform.
Team Foundation
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Design
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