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Netto: Branding

Branding for Real Estate Financing Platform
Netto is a pioneering platform bridging commercial real estate and financing, with a focus on sustainable building performance. Our task was to create a brand identity that reflects their innovative approach and complex service offering.
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Industry
Ecology
Services
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Challenge
The main challenge was to distill Netto's multifaceted services into a cohesive, approachable brand while maintaining the sophistication required for their target market of real estate professionals and financial institutions.
What we did
We developed a clean, modern brand identity that emphasizes connectivity and growth. The user interface design focused on presenting complex data in an intuitive, visually appealing manner. We crafted a messaging strategy that clearly communicates Netto's role in fostering sustainability and accountability in commercial real estate.
Google Play
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Logo Variants
We developed several logotype concepts for Netto, each capturing different aspects of the brand's identity. These variants explored various visual representations of connectivity, growth, and sustainability. We experimented with abstract geometric shapes, typography treatments, and color palettes to create options that could effectively communicate Netto's innovative approach in the commercial real estate and finance sectors.
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