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Quilbot Styleguide

QuillBot Marketing Styleguide with a fresh visual design
The project involved updating the visual design of QuillBot's old Marketing Styleguide. The comprehensive styleguide includes guidelines for the brand, logo, avatar, color palette, typography, photography, video, emails, icons, paid media landing pages, and product images. Our goal was to create a unified and visually appealing guide that accurately represents QuillBot's brand identity.
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Services
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Challenge
The primary challenge was to modernize the outdated styleguide while maintaining brand consistency across all marketing platforms. This required a deep understanding of QuillBot's brand values and target audience. We needed to ensure that the new visual design was not only aesthetically pleasing but also functional and easily adaptable for various marketing channels.
What we did
We modernized QuillBot's marketing materials with a fresh visual design, ensuring brand consistency across all channels.
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