Marketplace for fitness influencers from social platforms
SocialFit is a mobile marketplace where fitness influencers, trainers, and users can connect around workouts, coaching, challenges, and paid fitness programs. The product helps creators monetize training knowledge while giving users a guided way to discover workouts and follow coaches.
Challenge:
The key challenge was blending an intuitive mobile interface with extensive marketplace functionality. SocialFit needed to support coach discovery, program creation, workout performance, chat, rewards, and investor-facing product storytelling without making the app feel heavy.
What We Did:
We developed the logo, wireframes, mobile UI, interaction direction, and product presentation. The app flow focuses on clear onboarding, coach subscriptions, workout discovery, exercise tracking, trainer messaging, and a distinct visual style that makes the SocialFit brand feel energetic and easy to use.
$5.76M +
Profit margin
61 %
Home gym audience
330K +
Seed investment
SocialFit gives fitness creators a place to build programs, set message pricing, collaborate, publish materials, and earn from training knowledge. For users, the app turns discovery into a simple marketplace for coaches, workouts, and guided fitness experiences.
The creator flow covers account setup, program customization, materials, collaborations, pricing, and training plans. The experience helps influencers package expertise into structured mobile content users can purchase and follow.
Users can search for workouts, filter by type, duration, and difficulty, subscribe to trainers, perform workouts, and track results. These screens keep complex fitness actions readable while supporting a marketplace-style discovery flow.
The wider product supports chat with trainers, coach profiles, workout history, reports, onboarding questions, and recommended training systems. These flows keep users connected to support while making progress measurable.
Beyond product UI, the case includes a compelling investor presentation, brand assets, icons, typography rules, layout grids, and product metrics. This helped communicate SocialFit's value, growth potential, and differentiated fitness marketplace model.
“Their ability to understand and expand on our vision was extremely helpful, making the entire process smooth and efficient.”
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