Social enterprise helping save and earn money
JUST is a social enterprise helping Americans save and earn more money to live a less-stressed and more joyful life. The work needed to feel trustworthy and approachable for people across different financial situations, with clear hierarchy, warm photography, and messaging that centers community impact.
Challenge:
The challenge was to design a user-friendly platform that could effectively communicate the mission of JUST while providing practical tools for Americans to save and earn money. The website needed to resonate with users across different financial backgrounds, offering them resources and strategies to reduce financial stress and improve their quality of life.
What We Did:
Our team developed web and mobile user interfaces that were cohesive, visually appealing, and aligned with the brand’s mission of social enterprise—from editorial homepage storytelling to responsive layouts that stay legible on phones and desktops.
3
Core deliverable tracks
2
Web and mobile surfaces
1
Unified mission narrative
The marketing hero introduces the brand promise with bold display type and supportive body copy—framing JUST as a partner for entrepreneurs and savers before visitors scroll into deeper proof and programs.
Phone-first compositions stress-test spacing, tap targets, and readability so guidance stays calm and actionable on small screens—mirroring how many users first discover financial tools.
A full-width section shows how long-form content, imagery, and calls-to-action align on desktop—keeping the story scannable while reinforcing credibility for a mission-driven organization.
Type specimens and sample glyphs document the voice of the interface—pairing expressive display styles with disciplined body scales so educational content stays readable at every breakpoint.
“Excellent work on our design projects by the team.”
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